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Why Customize E-commerce?

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The first decision a company makes when developing an e-commerce business is: should the platform be customized or do we purchase already developed software? Choosing the right e-commerce platform is critical. While it may appear initially to be less costly to buy an “all-in-one/plug and go version,”  off-the-shelf software products often offer limited ability to customize and, in the end, can cost more time and money. Plus, with minimal creativity provided in design, your e-commerce site ends up looking like everyone else.