FocustApps Blog

Business Intelligence

The Importance of Using Predictive Analytics

The best way to describe Predictive Analytics is – it’s the practice of extracting information from existing data to determine patterns for predicting future outcomes and trends.  While it’s not a crystal ball into the future, it can forecast what may happen with an acceptable level of reliability. Here are four ways Predictive Analytics help businesses grow:

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Mobile App

Where to Start When Developing A Mobile App

With more than 2.2 million mobile apps available in the App Store today, there are a lot of choices. Executing due diligence to determine if your mobile app is needed or wanted is the first step. Start by answering the questions: will the app provide robust solutions, what is the best way to define its purpose clearly, and how will we position it in the market?

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Mobile App

Five Reasons Mobile Apps Are Important in 2019

Over two years ago, mobile apps accounted for nearly half of the global internet traffic and continued to rise again in 2018 rapidly. It is expected 2019 will be no different with more continued growth.  So when developing today’s mobile apps, it’s essential for businesses to understand what users prefer, as well as identify why they choose certain apps. Here are five reasons why mobile apps will continue to be important in 2019 and the most effective ways to develop them.

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Mobile App

Advantages of Mobile Apps

As people transition from computers to mobile devices, it’s important for your business to keep pace with the changes. If you’re only using computer-based workflow management software and a desktop or mobile website, your company is wasting precious time and resources.

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Mobile App

How to Market Directly With a Mobile App

According to Pew Research Center, about 95 percent of Americans own a cellphone of some sort. The smartphone share of the market is up to 77 percent from just 35 percent seven years ago, meaning Americans are increasingly connected to the digital landscape. This increasingly poses both an opportunity and challenge to businesses.

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