Using Virtual Reality (VR) in Business

With affordable, user-friendly headsets available, businesses are now enthusiastically accepting opportunities created through Virtual Reality (VR). This unique technology is being used in numerous settings and brings several benefits, such as improved communication, increased productivity, and enhanced training capabilities. Allowing employees or customers to “see” themselves or products in places that only exist in the digital world opens their minds to possibilities. It enables them to explore realistic and engaging ways to make informed decisions.

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As an exciting test for VR at FocustApps, one of our team members utilized an open-source web framework called A-Frame to build a model of our office interior. We found it engaging and thought-provoking while exploring a digital replication of our own office. This talented team member utilized a 3D computer graphics software tool to make textures, import desks, and other office equipment. After loading it with A-Frame, he used the framework’s extras library for movement controls to recreate a digital version of our space. While exploring this model, it became apparent how training in these replicated, realistic environments can benefit companies by allowing employees to practice critical job skills. It also brought awareness of how training with VR improves information retention through visualization and interaction with the information. Visualizing rather than just reading or learning is a considerable training advantage.

One way to enhance the retail customer experience with VR is to create virtual showrooms that give customers a complete overview of an item, almost as if they were holding it themself. Or even through a mobile device where customers can view an object or preview how it will look in a space. And, if customers want to make changes, they can use VR to quickly customize items they are interested in and see the changes in real time. Using VR allows customers to explore products realistically and engagingly so they can make informed purchasing decisions.

Another great use of VR is in design and development to help businesses improve the design and functionality of buildings and structures. For example, architects and engineers can use VR to create virtual models allowing for easier collaboration and design changes before the project gets too far. VR can help control costs because the customer can see the space and make decisions before the ground is even broken.

Another advantage of using a VR headset in business is the ability to conduct virtual meetings and conferences. With VR technology, employees and clients can meet in a virtual environment, eliminating the need for travel and saving time and money. This form of VR can be beneficial for businesses with remote employees or even international clients.

Lastly, VR technology can also be used for market research and testing. Companies can use VR with focus groups and allow them to test products or experience advertising campaigns in a controlled environment. VR used in this manner can provide valuable insights into consumer behavior and preferences before products are created, or campaigns are launched.

VR technology in a business setting can bring significant benefits such as improved communication, increased productivity, and enhanced training capabilities. Businesses choosing to adopt VR technology can gain a significant competitive advantage, improve their overall operations, and have the ability to make sound decisions that control costs. If you want to learn more about Virtual Reality (VR) technology for your business, contact Becky Faith at 502.465.5104 for details on how we can help.

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