Today you can track almost anything. With more online activity than ever, a user’s journey can be quickly followed as they log in or register to websites, filter products, select preferences, and provide addresses and credit cards. With a direct interaction, you can now produce a large amount of structured and unstructured data
Your relationship with your customers is the core of your business. So, managing this relationship using a CRM is critical to building brand loyalty and your revenue. Since CRM systems are essential in tracking customers and automating workflows, it makes sense for successful businesses to rely on a custom Application to automate processes with their CRM and streamline a customer’s journey through the sales funnel.