Why Your Application Should Integrate with Sales CRM

Your relationship with your customers is the core of your business. So, managing this relationship using a CRM  is critical to building brand loyalty and your revenue. Since CRM systems are essential in tracking customers and automating workflows, it makes sense for successful businesses to rely on a custom Application to automate processes with their CRM and streamline a customer’s journey through the sales funnel.

Most CRMs come ready-made with features that are expensive and overrated. While containing all the bells and whistles, these features may offer some business solutions but rarely address all requirements, especially for businesses that have unique workflows. What is needed is customization to resolve the missing conditions that make the CRM a total success.

When using a custom App, lead generation can be pulled from a CRM to be customized. As an example, you’ll be able to pinpoint when the lead visited your website, what they looked at, where else they visited, and what information they requested. Other custom fields can be integrated, depending on the needs of the business. Additionally, developing custom lead management tools allows a team to view and uniquely work leads. Instead of a generic system that a company has to adapt to, a custom application offers a solution that matches a current lead management workflow.

Since most CRM models don’t offer the practical needs of most organizations, in today’s corporate environment, custom applications are complex, scalable, distributed, component-based, and mission-critical. They may be deployed on a variety of platforms across networks, intranets, or the Internet. They are designed to be data-centric, user-friendly, and often must meet the stringent requirements for security, administration, and maintenance. So, it seems natural to be able to develop them to interface with a CRM to deliver back what a sales team needs to create strong customer relationships.

Not only do you empower the sales department when developing your custom CRM-related applications, but you also ensure your customer data remains accurate, consistent, and available across all departments. This way, your teams can interact confidently with any customer knowing they have the most up-to-date data available. For more information on how we can develop a custom interface for your CRM, contact Blake Patterson at 502.907.6593.