Upgrading Mobile App Engagement
If a mobile app has lots of downloads, it’s easy to believe this metric determines if the app is a success or not. However, it’s one thing to have downloads, and it’s another to engage and retain users. Without active users, download rates mean absolutely nothing. The value of your mobile app is in engaging users and retaining them. Low engagement and poor retention are a way of ensuring failure and sign to take a look at upgrading your mobile app. Here are five things to consider when upgrading a mobile experience.