Today you can track almost anything. With more online activity than ever, a user’s journey can be quickly followed as they log in or register to websites, filter products, select preferences, and provide addresses and credit cards. With a direct interaction, you can now produce a large amount of structured and unstructured data
Businesses who are seeking to be more agile and data-driven are embracing the power of technology. The objective is to be highly competitive by formulating quick and shrewd decisions by investing in big data analytics. While the usage of these analytics involves examining large amounts of information to uncover hidden patterns and correlations, it gives insights for making proper business decisions for organizations that want to evolve from a knowing organization to a learning organization.