Since responsive web design has come a long way in the last few years, it is easier to decide on mobile-friendly websites that look great on any phone or tablet. However, sites cannot replace custom mobile apps and vice versa. They both offer unique advantages and will work together for your business. It would be best if you started with knowing what serves your product and your audience, so here are some ideas to consider.
The first decision a company makes when developing an e-commerce business is: should the platform be customized or do we purchase already developed software? Choosing the right e-commerce platform is critical. While it may appear initially to be less costly to buy an “all-in-one/plug and go version,” off-the-shelf software products often offer limited ability to customize and, in the end, can cost more time and money. Plus, with minimal creativity provided in design, your e-commerce site ends up looking like everyone else.