Data

Today every action taken leaves a digital trail. Data is generated when you go online, carry a smartphone, communicate through social media, make purchases online, or using a home device like Alexa. Digital footprints are everywhere. The question is, does your business use its data to know and understand behaviors or user experiences honestly? Here are five tips to use when creating data strategies to gain more insight from user interaction and secure an advantage.

The best way to describe Predictive Analytics is – it’s the practice of extracting information from existing data to determine patterns for predicting future outcomes and trends.  While it’s not a crystal ball into the future, it can forecast what may happen with an acceptable level of reliability. Here are four ways Predictive Analytics help businesses grow: