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With more than 2.2 million mobile apps available in the App Store today, there are a lot of choices. Executing due diligence to determine if your mobile app is needed or wanted is the first step. Start by answering the questions: will the app provide robust solutions, what is the best way to define its purpose clearly, and how will we position it in the market?

Over two years ago, mobile apps accounted for nearly half of the global internet traffic and continued to rise again in 2018 rapidly. It is expected 2019 will be no different with more continued growth.  So when developing today’s mobile apps, it’s essential for businesses to understand what users prefer, as well as identify why they choose certain apps. Here are five reasons why mobile apps will continue to be important in 2019 and the most effective ways to develop them.

In today’s business environment, the importance of the mobile customer experience cannot be underestimated. Apps can enhance any business by offering branding, loyalty, increased exposure, and consumer engagement. Here are six reasons to consider:

As people transition from computers to mobile devices, it’s important for your business to keep pace with the changes. If you’re only using computer-based workflow management software and a desktop or mobile website, your company is wasting precious time and resources.

According to Pew Research Center, about 95 percent of Americans own a cellphone of some sort. The smartphone share of the market is up to 77 percent from just 35 percent seven years ago, meaning Americans are increasingly connected to the digital landscape. This increasingly poses both an opportunity and challenge to businesses.

App development is a booming industry – with mobile apps forecast to generate nearly $190 billion in revenue by 2020.1 Despite more than five million apps being available, there’s still room for the market to grow, especially when it comes to business apps.