In today’s business environment, the importance of the mobile customer experience cannot be underestimated. Apps can enhance any business by offering branding, loyalty, increased exposure, and consumer engagement. Here are six reasons to consider:
According to Pew Research Center, about 95 percent of Americans own a cellphone of some sort. The smartphone share of the market is up to 77 percent from just 35 percent seven years ago, meaning Americans are increasingly connected to the digital landscape. This increasingly poses both an opportunity and challenge to businesses.